Chicago, IL - VacayHome Connect, a leading provider of distribution and direct booking tools and services to the global vacation rental industry, announced the expansion of its channel partner agreement with HomeAway Software®, the leading provider of property management software for professional vacation rental managers, and a subsidiary of HomeAway, Inc. The expansion enables vacation rental managers who utilize HomeAway Software’s Escapia® property management software to make properties bookable through a variety of new and emerging distribution channels, such as membership and loyalty redemption programs. This is the first integration within the vacation rental industry allowing for reservations with alternative currencies such as points and miles to be converted to cash bookings for membership and loyalty programs.
In ranking businesses in the local search results, Google's goal has always been to model the real world. It aims to reward the companies that are the most popular and prominent within their own market areas — those that are the most highly regarded by their customers, considered to among the best at what they do and that people generally patronize, talk well about and recommend to their friends. Those are the local businesses that Google wants to show in its local search results.
If there has been one “SEO tactic” that we've seen work consistently throughout 2015, it's the idea of pruning underperforming content out of Google’s index.