Tricks of the Trade for Vacation Rental Marketing

As the owner of a site, you know how important it is to constantly add fresh content that will be picked up by Google and other search engines while driving traffic to you.  Excellent content can be shared across social media sites while building great SEO value, keywords along with fresh pages and backlinks.  Offer your address, city, zip codes along with directions.
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How to Attract Corporate Guests to Your Vacation Rental Property

People who often travel for business purposes are the type of guests that everyone in the vacation rental industry wants to attract. Corporate guests tend to spend larger amounts of money during their travel and consequently bring business to the area. The key to gaining repeat guests is to fulfill their needs during their stay. For decades it was given that business travelers would stay in hotels, but this also allows vacation rental owners to start gaining corporate guests at their properties.
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How to Use Social Media for Vacation Rental Managers

In this day and age, a vacation rental owner's biggest challenge is attracting travelers to their sites.   Sharing valuable information about the local surroundings, the people who live there and what visitors can enjoy doing while they are in town is very important.  This entices people to stop by a check out what you have to offer.   You need to build followers and friends and add links back to your site for those travelers looking for new properties to rent.
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Using Dynamic Pricing Strategy to Stay Competitive With Other Vacation Rental Managers

Why do you feel intimidated when you hear the phrase dynamic pricing for your vacation rentals? There is absolutely nothing to be afraid of. Dynamic pricing is simply one of the latest tools and services designed to help vacation rental owners and managers to improve their booking. You can refer to dynamic pricing as your very own vacation rental rate wizard which will help adjust your rates based on demand and supply and allow you to make the most money possible.
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The Benefits of Using Distribution Channels for Property Managers

These days, vacation property managers rely heavily on online websites to list their properties and get bookings. When it comes to managing vacation rentals, utilizing distribution channels for your vacation rental property is a must. But with the variety of distribution channels out there, it can be difficult to know where to start. If you’re a property manager, here are some of the benefits of using distribution channels, and how you can make it work for you. More bookings, more profit Distribution channels provide opportunities for growth in the vacation rental market. Ultimately, they help to increase bookings to your vacation rental property. Putting your inventory on distribution channels increases the exposure of your vacation rental property. Depending on what you choose, you could have your property be viewed by hundreds of thousands of online visitors each month, possibly even millions! This increased exposure will lead to increases in bookings. Reaching guests through diversified markets Online distribution channels help to showcase your properties in places where the customers are. There’s a diverse array of distribution channels available for property managers, from property listing sites, to online travel agencies, to vacation rental sites. Nowadays, guests are increasingly using sites like VRBO, HomeAway and Booking.com to shop for and book properties. It’s smart to list your property on those sites to tap into the markets where your guests are. Simplify the process Managing listings on multiple distribution channels can be overwhelming. Luckily, there are companies like VacayHome Connect that can simplify the process for you. VacayHome Connect’s full-service solution eases the administrative burden of managing vacation rental distribution online. They take care of the technical aspects of vacation rental distribution, curate and standardize listing content, assist with bookings and transactions, and fully integrates with your property management system. All of this in turn frees up time for you to focus on the other aspects of property management, like making sure your guests have an incredible experience. Access to exclusive markets Another perk of a complete distribution solution like VacayHome Connect is access to exclusive membership and loyalty programs on many leading travel websites. With VacayHome Connect, property managers can gain exposure to exclusive active traveler member programs like Diamond Resorts International. By having access to an exclusive community, property managers using VacayHome Connect have an advantage over their competition. Potential for greater returns In the end, distribution channels give you the potential for greater returns. Getting your property listed on online distribution channels helps bring in new guests that eventually become repeat guests. Companies like VacayHome Connect help property managers optimize their listings on distribution channels, ensuring more views and more conversions. Increased exposure leads to increased occupancy rates, and increased occupancy rates mean there’s room to increase your daily rates. In the end, this will help you increase profits and grow your business. Utilizing online distribution channels makes perfect sense for those who manage vacation rental properties. And with the support of channel distribution solutions like VacayHome Connect, you can really reap the benefits! Are you optimizing your vacation rental listings for each platform? VacayHome Connect has provided you a checklist to make sure you are maximizing your revenue with each listing.
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How to Save Time with Vacation Rental Management

Vacation rental management requires all of your commitment especially when the busy season hits. Owners have to offer the best of services when it comes to representing rental residential property at premier destinations. The supervision of maintenance, marketing recommendations and other dealings of the whole rental process are a part of their job. When the vacation season takes a stride back a well given service reaps huge profits and rewards. However, vacation rental management is never an easy task and takes up a lot of your time. This often withdraws their focus away from the task at hand, ultimately leading to delay of work.
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Tom BoylenTom is a general market municipal trader at Performance Trust, having joined the company in July 2011. Prior to joining Performance Trust, Tom spent three years at BMO Capital Markets as Head of Trading and Underwriting, including tax-exempt and taxable products. Prior to that, he spent over 10 years at Griffin, Kubik, Stephens & Thompson, first as Vice President of Municipal Trading and then as Senior Vice President and Head of Trading and Underwriting.

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Jeff brings over 34 years of business development experience within the Global Capital Markets and Bankruptcy/Restructuring industries assisting high-profile clients with the distribution of highly confidential, time sensitive stakeholder communications, including initial public offerings, equity/debt registration statements, mergers & acquisition documents, spin-offs and Chapter 11 restructuring plans of reorganization. His clients include public and privately held corporations, top tier law firms, private equity, venture capital, financial advisory, restructuring and investment banking.

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Mr. Jay J. Levin was President and Chief Executive Officer of PPOM, a Michigan-based, health care network management company serving more than one million individuals in Michigan, Ohio, Wisconsin and Kentucky. As a founding partner, he played key roles in acquisitions, marketing, provider network development and operations. He was also central to the negotiation and sale of a major portion of PPOM to the Texas Pacific Group (TPG) and the subsequent sale of the balance of the company to Blue Cross Blue Shield of Michigan.

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Roland Jacobs is former chief marketing officer of Orbitz, the online travel agency, and currently is President & CEO of AspireUp, a strategic branding consultancy dedicated to helping companies grow. He is a recognized expert in the areas of marketing strategy and branding and consults with a wide range of clients, from start-up to Fortune 100 companies. In addition to his work as a consultant, Roland teaches marketing strategy as a guest lecturer in the MBA programs at Northwestern University’s Kellogg Graduate School of Management and the University of Chicago Booth Graduate School of Business. Previously, Roland was also the marketing chief for e-commerce companies Digitalwork and Petopia.com, and spent 10 years in brand management at The Clorox Company. He has and MBA from Harvard Business School.

Peter has extensive experience in the hospitality industry with a focus on e-Commerce, distribution and revenue management. The combination of these fields allowed him to create top line revenues with a focus on bottom line profits. In his previous role at Preferred Hotel Group as Director, eMarketing he has proven record of exceeding goals, achieving milestones and creating profitable new business opportunities. Other companies include Swissotel, Raffles International, Hard Rock Hotels and Le Meridien. Peter also used to serve on the board of the Digital Marketing Council of the Hotel Sales & Marketing Association International (HSMAI). In his leisure time Peter serves as the President at the German American Cultural Center in Chicago (DANK Haus) where he is preserving and promoting his German heritage and language through activities including, but not limited to, maintaining a cultural center consisting of a museum, art gallery, library, and language school, and organizing educational and social programming focusing on and emphasizing history and traditions. He is also an avid traveler and tries to add new destinations around the globe to his long list of places he has already visited.

Jeffrey Ring is a senior technology development professional with extensive expertise in knowledge engineering, business intelligence, architecture assessment and web-based applications development. For more than 23 years, Jeff has successfully managed and performed major software development projects across a broad range of industries including health care, financial services, real estate and professional services. Jeff has led technical teams in the design, implementation and support of a range of web-based, data-driven applications and complex systems that support functionalities such as: CRM, inventory management, order processing, credit card processing, contract management, and sales and marketing statistics.

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Chris works on the development of strategic partnerships that enable VacayHome Connect to efficiently support vacation rental managers and shared ownership developers/resorts that want to to distribute their inventory to consumers who have a growing interest in alternative accommodations. Chris brings over 20 years of experience building great products and helping travel suppliers efficiently promote and distribute their products through digital channels. He most recently served as Chief Product Officer for an innovative startup company in the loyalty space, building a revolutionary new platform that will enable consumers to use their loyalty program rewards for everyday purchases.

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Some of the highlights of Tony’s career to date include the opportunity to speak at Timeshare and Tourism conferences worldwide and to work with a wide variety of clients across the Globe. He was privileged to serve as Chairman of the American Resort Development Association (ARDA) and was a founder and first Chairman of the Global Alliance for Timeshare Excellence (GATE). In addition to his job history he has completed assignments for more than 90 clients in over 30 countries and has provided advice and restructuring of marketing and sales programs for several financial institutions including the FDIC. He has worked in Corporate environments several times over his career and has served as a Board Director on numerous occasions.

Chuck began his timeshare career leading the re-engineering of RCI’s core exchange operating system, in the early days when Christel and Jon Dehaan ran the company, after a sterling early career at United Airlines. He then honed his craft in product, process and system development with Disney, Four Seasons USA, Marriott Vacation Club, Gold Key Resorts, and Grand Crowne Resorts. For over 25 years, Chuck has been relentlessly focused on delivering high impact results, rapid growth, and quality, ethical products and services. A strong leader in business development, e-commerce, marketing, product development, he is a Registered Resort Professional (RRP) and accredited by the American Resort Development Association (ARDA). He is also a regular speaker at ARDA’s Spring Conferences and a genuine and consistent supporter of the quality and ethical standards of the vacation ownership industry.

Mike has spent more than 20 years working to make it easier for consumers to shop and book travel accommodations online while at Travelport, TravelClick, and Pegasus Solutions. As COO, he brings his enthusiasm for vacation rentals to professional property managers, innkeepers, vacation homeowners and shared ownership resorts by ensuring the company’s products and services remain affordable and generate incremental revenue. Customers value his expertise and innovative thinking to help them connect with consumers seeking vacation accommodations.

Sunil Aluvila, has been an innovator in ecommerce, digital marketing, product development and distribution in the vacation industry for more than 18 years. He has extensive experience in digital marketing, online travel technology, webstore and distribution platform development for the vacation rental and ownership industries. His expertise in the online travel distribution arena ranges across various channels, having worked as both a supplier and an intermediary.

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