Tricks of the Trade for Vacation Rental Marketing

As the owner of a site, you know how important it is to constantly add fresh content that will be picked up by Google and other search engines while driving traffic to you.  Excellent content can be shared across social media sites while building great SEO value, keywords along with fresh pages and backlinks.  Offer your address, city, zip codes along with directions.

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How to Attract Corporate Guests to Your Vacation Rental Property

People who often travel for business purposes are the type of guests that everyone in the vacation rental industry wants to attract. Corporate guests tend to spend larger amounts of money during their travel and consequently bring business to the area. The key to gaining repeat guests is to fulfill their needs during their stay. For decades it was given that business travelers would stay in hotels, but this also allows vacation rental owners to start gaining corporate guests at their properties.

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How to Use Social Media for Vacation Rental Managers

In this day and age, a vacation rental owner’s biggest challenge is attracting travelers to their sites.   Sharing valuable information about the local surroundings, the people who live there and what visitors can enjoy doing while they are in town is very important.  This entices people to stop by a check out what you have to offer.   You need to build followers and friends and add links back to your site for those travelers looking for new properties to rent.

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Using Dynamic Pricing Strategy to Stay Competitive With Other Vacation Rental Managers

Why do you feel intimidated when you hear the phrase dynamic pricing for your vacation rentals? There is absolutely nothing to be afraid of. Dynamic pricing is simply one of the latest tools and services designed to help vacation rental owners and managers to improve their booking. You can refer to dynamic pricing as your very own vacation rental rate wizard which will help adjust your rates based on demand and supply and allow you to make the most money possible.

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The Benefits of Using Distribution Channels for Property Managers

These days, vacation property managers rely heavily on online websites to list their properties and get bookings. When it comes to managing vacation rentals, utilizing distribution channels for your vacation rental property is a must. But with the variety of distribution channels out there, it can be difficult to know where to start. If you’re a property manager, here are some of the benefits of using distribution channels, and how you can make it work for you.

More bookings, more profit
Distribution channels provide opportunities for growth in the vacation rental market. Ultimately, they help to increase bookings to your vacation rental property. Putting your inventory on distribution channels increases the exposure of your vacation rental property. Depending on what you choose, you could have your property be viewed by hundreds of thousands of online visitors each month, possibly even millions! This increased exposure will lead to increases in bookings.

Reaching guests through diversified markets
Online distribution channels help to showcase your properties in places where the customers are. There’s a diverse array of distribution channels available for property managers, from property listing sites, to online travel agencies, to vacation rental sites. Nowadays, guests are increasingly using sites like VRBO, HomeAway and Booking.com to shop for and book properties. It’s smart to list your property on those sites to tap into the markets where your guests are.

Simplify the process
Managing listings on multiple distribution channels can be overwhelming. Luckily, there are companies like VacayHome Connect that can simplify the process for you. VacayHome Connect’s full-service solution eases the administrative burden of managing vacation rental distribution online. They take care of the technical aspects of vacation rental distribution, curate and standardize listing content, assist with bookings and transactions, and fully integrates with your property management system. All of this in turn frees up time for you to focus on the other aspects of property management, like making sure your guests have an incredible experience.

Access to exclusive markets
Another perk of a complete distribution solution like VacayHome Connect is access to exclusive membership and loyalty programs on many leading travel websites. With VacayHome Connect, property managers can gain exposure to exclusive active traveler member programs like Diamond Resorts International. By having access to an exclusive community, property managers using VacayHome Connect have an advantage over their competition.

Potential for greater returns
In the end, distribution channels give you the potential for greater returns. Getting your property listed on online distribution channels helps bring in new guests that eventually become repeat guests. Companies like VacayHome Connect help property managers optimize their listings on distribution channels, ensuring more views and more conversions. Increased exposure leads to increased occupancy rates, and increased occupancy rates mean there’s room to increase your daily rates. In the end, this will help you increase profits and grow your business.

Utilizing online distribution channels makes perfect sense for those who manage vacation rental properties. And with the support of channel distribution solutions like VacayHome Connect, you can really reap the benefits!

Are you optimizing your vacation rental listings for each platform? VacayHome Connect has provided you a checklist to make sure you are maximizing your revenue with each listing.

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How to Save Time with Vacation Rental Management

Vacation rental management requires all of your commitment especially when the busy season hits. Owners have to offer the best of services when it comes to representing rental residential property at premier destinations. The supervision of maintenance, marketing recommendations and other dealings of the whole rental process are a part of their job. When the vacation season takes a stride back a well given service reaps huge profits and rewards. However, vacation rental management is never an easy task and takes up a lot of your time. This often withdraws their focus away from the task at hand, ultimately leading to delay of work.

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How to Get that Summer Boost for your Vacation Rental Marketing Efforts

Now that summer is in full swing, vacationers often turn to vacation rentals to make their holiday getaways perfect. One of the questions many property managers ask themselves is, “how do I take advantage of the summer rush?” With so many vacation rental tools available, it’s easy to get bogged down and confused by it all. However, the question you really should be asking is, “what can I do to streamline my vacation rental marketing for the summer?”

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Responding to Vacation Rental Reviews Effectively

As managers of vacation rentals, it’s important to pay attention to reviews from your guests. Whenever you list your property on an online vacation rental booking system, you open yourself up to reviews. Positive reviews can bolster your bookings, but negative ones can have a severe impact on your online reputation. If you’re wondering how to handle negative and positive reviews of your vacation rentals, here are five tips that can help you come out on top.

Learn from the experience
Most direct booking tools have review capabilities built into their systems. Guests looking for vacation rentals often use reviews to get an idea of how good the rental property is. For vacation rental managers, this can be the best way to gauge the quality of your service. Rather than simply writing off a positive or negative review, use it as a learning experience. See what your guests like or don’t like about your property, and figure out ways to improve it based on their review.

Respond quickly
Whether you receive a positive or a negative review, it’s wise to respond quickly.  When responding to a review posted on a vacation rental booking system, you often have the option of making your response public, or sending a private message directly to the reviewer. Decide which option best fits the situation, and send a message to your guests to show that you care about their experience.  

Thank the reviewer
In addition to responding quickly, it’s good practice to thank the reviewer, regardless of whether their review was positive or negative. Customer service plays a big role in vacation rental management, and good customer service starts with being gracious.    

Take responsibility
When responding to a negative review, it’s easy to point the blame elsewhere. However, this tactic can be detrimental to your image. Instead, when faced with a negative review, take responsibility and take action. Understand what aspects of a guest’s stay was unappealing, and take steps to improve on that. Letting guests know that their complaints have been received and are being acted upon will go a long way towards persuading them to give your property a second try.

Stay professional
Direct booking tools are a great resource to use for property managers, but due to the nature of the interactions, misunderstandings will undoubtedly arise. When dealing with negative reviews, try and maintain a professional level of decorum in all your interactions with your guests.  Be polite and gracious, and avoid speaking badly about the reviewer. Maintaining a level of professionalism shows other guests that you care about treating your guests well.

Getting a negative review can be disheartening, especially if you feel the quality of service you are providing is top notch and valuable. However, these things do happen, and it’s important to respond to them quickly to keep guests coming back to your vacation rentals. With these five tips, you can be sure that you are responding in the best possible way.

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Using Technology to Leverage Vacation Rental Distribution

Vacation rentals are fast becoming a popular alternative to traditional hotels. With the growth in the online vacation rental market, property managers need to constantly think about how to expand their distribution to reach new audiences and potential new guests. This landscape is growing increasingly more complex, and using the right innovation and technology can help you as a property manager navigate through the waters.

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