Ask an expert: What is clustering for Vacation Rentals?

These days, vacation rental property managers have many options when it comes to rental distribution and boosting production. From expertly optimized content to promotion and merchandising strategies and everything in between, the number of different tools out there is actually a bit staggering—especially once you start breaking them down channel by channel. 

 

With so many options swirling around the industry, a few are bound to get somewhat lost in the shuffle. “Clustering,” for instance, is one of those vacation rental distribution strategies that property managers might not hear much about even though it packs some major benefits. 

 

VacayHome Connect is a leader in clustering for vacation rentals. Below, we answer some fundamental questions about it, including which channels enable it and—most importantly—the productivity numbers that back it up.

 

What is clustering for vacation rentals?

Clustering is actually a pretty simple concept: it’s combining multiple units under one listing. When you cluster, that one listing benefits from multiple-units availability, as well as reviews and conversion.

 

Where is clustering available?

It’s available on Expedia and Booking.com. (Click here to view an example.)

 

Clustering for vacation rentals

Clustered units on an Expedia listing

 

Are there any rules for clustering?

The two big rules are straightforward: clustered units must share the same physical address (such as a condo building) and they must have access to the same “property-level” amenities (such as a swimming pool). Outside of sharing the same address in a property or community, clustered units can be their own entities—room-level amenities, fees, cancellation policies, and other details can be different from one unit to the next, if necessary.

Clustering Expedia Booking.com

Clustering: A great tool to add to your repertoire

 

Who can use clustering for vacation rentals?

Any property managers with units that share an address!

 

What are the benefits of clustering for vacation rentals?

This is where things get really interesting. Consider this: only 20% of properties ever get a booking and guest review. But when you combine four listings into one, for example, that number instantly quadruples to 80% because there are actually four listings in one.

 

Are there any additional numbers to support this strategy?

On average, there is a 40% booking increase for property managers who cluster. Even better, some properties have experienced up to a seven-fold increase in their production, proving that clustering is an extremely effective strategy when it’s utilized properly.

 

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Clearly, clustering units on Expedia and Booking.com is a tool that eligible Property Managers should explore. Like keeping up with and running promotions, though, this is one of those strategies that requires know-how and attention.

 

If you’re curious about clustering, reach out to VacayHome Connect to learn more. Our team of industry experts utilizes this and numerous other strategies to boost production, increase conversions, and save Property Managers loads of time. And hey, while you’re here, check out some other installments in our “Ask an Expert” series:

 

Ask an Expert: What are Promotions and How Can They Help Property Managers?

Ask an Expert: How Do I Improve My Vacation Rental Reviews?

Ask an Expert: How Do I Write Amazing Vacation Rental Descriptions?

Ask an Expert: What are Expedia Collect Packages?

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