Promotions for vacation rental property managers aren’t just a great way to make vacation rental listings stand out—they’re a great way to drive bookings.
VacayHome Connect, the industry’s leading vacation rental channel manager and distribution company, helps property managers implement promotions so you can earn bookings more effectively and improve conversions. Still, one question our team often hears is: “What are promotions for property managers?”
To make vacation rentals stand out on the best listing sites, property managers have many tools at their disposal.
You can become a Superhost on Airbnb.
You can become a Premier Host on Vrbo.
You can utilize the visibility booster on Booking.com.
The list of tools goes on and on!
That’s why it’s so important for property managers to know how to advertise vacation rentals on Expedia to get more bookings: not only will it help your listings stand out, it will also drive revenue year-round—including off-seasons and shoulder seasons.
Expedia Partner Central is Expedia’s primary platform where vacation rental property managers load inventory, modify rates, manage reservations, and more. It’s also where you can create and opt into the channel’s promotions to grow your business in the Expedia Group marketplace. Expedia’s advanced audience fencing rules allow you to target unique traveler audiences while maintaining control over who can see and book your offers.
With all that established, let’s break down a few different types of promotions and advertising strategies on Expedia.
The number of different vacation rental promotions for property managers can be overwhelming. All major OTAs offer promotional and merchandising opportunities, so keeping track of all that information can certainly be challenging.
On Expedia, though, there are a handful of promotion types and merchandising opportunities that you can implement with confidence:
To ensure the promotions you opt into are ideal for your vacation rental business, you can further customize them with specified restrictions. These include:
Millions of travelers visit Expedia Group websites every day to shop for their travel needs. Expedia uses multiple factors, including traveler search criteria and past booking behavior, to deliver optimal property search results that provide travelers with the most relevant properties and deals every time they search.
So how can property managers rank higher on Expedia and make sure their vacation rental listings always land in front of a large audience?
There are many factors that influence your visibility on Expedia (including promotions!)
Fortunately, you have the power to sway the most important ones through the Partner Central Platform and maximize your visibility with these tools:
Visit the Offer Strength page to analyze your Offer Strength and address any issues. Improve your score by:
Visit the Quality Score page to analyze your Quality Score and Channel Comparison pages to address any issues. Improve your score by:
With a strong Quality Score and Offer Strength, you can use an Accelerator to help increase your visibility during the times you need it most.
To reiterate: promotions are an excellent way to expand your short-term rental audience on Expedia. You can create Package promotions, Members Only deals, or Value Add promotions to enhance your visibility and increase your conversion.
Implementing and managing promotions is a lot of work and can be time-consuming, and many property managers simply don’t have the bandwidth to effectively execute a promotions strategy for their business.
However, if you advertise vacation rentals on Expedia using the tools outlined above, you’ll definitely be on your way to maximizing your visibility and getting more bookings—especially during shoulder seasons.
As the leading vacation rental channel manager and distribution company in the industry, VacayHome Connect can help you manage your promotions and merchandising efforts. In fact, we can do all the work if that’s what you want! If you’re interested in getting more bookings and saving tons of time, reach out today and let us know.