A targeted marketing plan helps you capitalize on information you already know about your customers, such as their origins and segmentations. Our channel partners feature marketing and promotional tools specifically designed to help you increase your revenue based on that information. Let’s review a couple right now.
In regards to a customer’s booking window, how far in advance they book your rental can determine your rate and length of stay factors. Those who book further out in advance pay higher rates and stay for more nights.
So, how can you attract an audience who is willing to book further in advance? The best way is to utilize the promotional tools provided by our channel partners, including:
Booking.com – Early Booker Deal sets an amount of days in advance that someone can book. Set any number of days and provide a discount of your choosing. You may pick blackout dates and even target members.
Expedia – Book Early and Save rewards travelers planning their vacation in advance with a generous discount, all while building your base occupancy. This campaign’s promotional discount’s minimum is 20%.
You can also discover which listing sites are most productive for your properties, then build off those segmentations with campaigns created by each site. Campaigns are designed to attract travelers and are promoted through each travel channel’s listing rankings. You can utilize these campaigns to boost a low customer base on a particular listing site, or to maximize your performance on your best channels.
Below, you can learn more about another one of our favorite types of promotion: Packages!