How to Respond to a Negative Guest Review
Even the best hosts and vacation rental property managers wrestle with a poor guest review from time to time. Some poor reviews are easy to see coming due to issues during a guest’s stay; others, though, can totally catch you by surprise. Either way, the most important question is: If and when it happens, […]
What are Private Vacation Listing Sites (Private Channels?)
In 1974, industry pioneers Jon and Christel DeHaan broke new ground when they developed a vacation-rental network that allowed property owners to exchange stays at each other’s resorts. The DeHaan’s company, RCI, has since become one of the industry’s leading private vacation listing sites (also known as “Private Channels”). Today, there are more than […]
Vacation Rental Industry News: Spring Roundup
Vacation rental industry news has been a rollercoaster ride for the past 12 months. This time last year, travel news updates were focused on shutdowns and ever-evolving safety measures. Now, though, the cycle has a decidedly more encouraging demeanor. Check out a quick springtime roundup of vacation rental industry news below: Vacation Rental […]
Vacation Rental Marketing News: Caribbean Travel Surge
As the world slowly but surely emerges from the pandemic, the travel industry has experienced promising gains in recent weeks and months. Expedia Media Group Solutions—the advertising organization of Expedia Group—is playing a big role in the ongoing surge, and recently, they released details about three effective campaigns they’re running in the Caribbean. From […]
Vacation Rental Marketing: Two Key Demographics in 2021
Marketing your vacation rentals is more important than ever. But like any type of marketing, vacation rental marketing is more effective when you do your homework and target a precise audience. Placing your listings in front of as many travelers as possible is a good start; placing your listings in front of the appropriate travelers, […]
Conquer the Dreaded Production Plateau
At the end of the day, what matters most? Production. Your production is not just a full booking calendar, though that is certainly a big part of it. Your production is also not your reviews, or your content, or your listing placement—though, to be sure, that’s all a big part of it, too. […]
Why Marketing Your Vacation Rentals is More Important than Ever
In 2019, the Travel and Tourism sector was a dominant global force. It enjoyed 3.5% growth, and for the ninth consecutive year, it outpaced global economy growth by 2.5% according to the World Travel & Tourism Council (WTTC). All told, Travel and Tourism contributed a whopping $8.9 trillion to the world’s GDP in 2019 and […]
Six Growing Travel Trends in 2021
In 2020, the COVID-19 pandemic flipped the travel industry upside-down. Navigating 2020 meant learning about what guests want during COVID-19 and tracking important travel trends in order to keep pace, such as the increasingly vital role of online travel agencies. Now it’s time to look at what lies ahead, including COVID travel trends and popular […]
Important Travel Trends You Should Know About
The travel industry looks a lot different today than it did a year ago. And it will look a lot different a year from now than it does today. Recent estimates from the World Travel and Tourism Council (WTTC) show the global economy will absorb a $5.5 trillion loss from the travel and tourism […]
Using Visual Content to Increase Bookings
While browsing vacation rentals on Vrbo, Booking.com, Airbnb, and other vacation rental listing sites, travelers click on certain properties for the same reason they skip past others: visual content. Visual content builds trust. Research shows that within a 30-day shopping window, vacation rental shoppers flip through an average of more than 400 photos while browsing […]